ENTREPRENEURS AT HEART
There is nothing more compelling for our team than embarking on a new project — building from the ground up where nothing existed before, and gradually shaping it into a meaningful and impactful story.
MELLIS
FINEST HONEY PRODUCTS
Mellis is our in-house brand dedicated to high-quality honey-based products, proudly developed and produced in Luxembourg. From pure honeys to innovative honey spreads, beverages, and gift sets, Mellis combines local craftsmanship with a modern, elegant aesthetic.
Every product is made with care, highlighting natural ingredients and seasonal recipes. Available in select shops, concept stores, and online at www.mellis.lu,
The brand offers a fresh take on Luxembourgish tradition, combining authenticity, storytelling, and tasteful design.
Mellis proves that even the simplest products can become exceptional when quality, origin, and presentation are thoughtfully aligned.
Blind John
DARE TO TRY
Blind John is a bold and characterful vodka-based apéritif inspired by John the Blind, a historical figure reimagined for today’s curious and culturally aware consumers.
Developed and launched by MEW, the brand blends local craftsmanship with striking storytelling and a strong visual identity. With its 17% alcohol content and flavours like Blood Orange and Lemon, Blind John offers an accessible, festive alternative to classic apéritifs.
Distributed in concept stores, bars, and events, the brand stands out through its creative campaigns and medieval-meets-modern tone — rooted in Luxembourgish heritage, but made to conquer new drinking moments.
JADO.LU
UNIQUE GIFTS FROM LUXEMBOURG
JADO is our in-house brand dedicated to unique, high-quality personalised items that make moments memorable.
From drinkware and accessories to home and office gifts, every product can be customised to reflect a name, a message, or a story — perfect for thoughtful gifting or meaningful merchandising. With a strong focus on quality, local collaboration, and timeless design, JADO combines emotional value with everyday usefulness.
Available via www.jado.lu, the brand serves both individuals and businesses looking for gifts that stand out, not just branded, but personal.
MATA-NE
SEE YOU LATER
Mata-ne was launched with a pioneering mission: to bring authentic Japanese onigiri to Europe. As the first manufacturer in the Benelux and among the first in Europe, the brand led the emergence of a new FMCG category, introducing Asian convenience to retail shelves.
Over three years, Mata-ne gained recognition for its authenticity, quality, and product innovation. The production line was eventually sold, and the brand is currently on hold — not ended, but evolving.
True to its name, Mata-ne means “see you later” in Japanese — and that’s exactly what the brand promises: a future return, stronger than ever.
